DIGITAL DESIGN / PRINT DESIGN / BRANDING / TYPOGRAPHY
Harcourts, Real Estate
Working at Harcourts I mainly focused on editorial print work. I was either creating advertisements for the Real Estate Agents, or designing templates for collateral; some of this included:
- DLEs to leave at open homes (fig. 3) - Business Cards to pass out to clients - Coasters to pass out to clients - Calendars to pass out to the community (fig. 4 & 5) - Advertisements for newspapers (fig. 1 & 2)
This is a personal project that I gave myself; a challenge of sorts. I want(ed) to design the whole alphabet as icons designed as - or with - something that begins with that letter.
Full list: A is for Avocado B is for Bubbles C is for Confetti D is for Donut E is for Electricity F is for Fur G is for Grape(vine)s H is for Hands I is for Icecream Sandwich J is for Jam (or Jelly!) K is for Kiss L is for Light(bulb) M is for Melt N is for Neon O is for Ocean P is for Paint Q is for Quilt R is for Ribbon S is for Straw T is for Triangle Tessellation U is for Universe V is for Vines W is for Watercolour(s) X is for X-Ray Y is for Yarn Z is for Zebra
Banks Group LTD
Banks Group is the over-arching company that owns SNKR, Shoe Connection, Plimmers Shoes and Banks Shoes. I was the Digital Design & Online Marketing Content Creator. I was in charge of creating EDMs for three-weekly emails, website banners, and in-store and window signage.
Banks Group has specific colours and typefaces that they use, and certain kinds of layouts that they prefer to be used, especially in EDMs, however I was given freedom to design how I wanted within these restrictions.
For "sale" promotions I was to select products from the database that don't perform well KPI-wise and that are in plenty of stock, and for "fashion" promotions I was to come up with a theme and select products to go along with the theme to promote. Sometimes this meant photographing the products front-back-side or in a stylised way.
Branding for my personal design and online presence.
Purple is the overarching colour that I use in my branding simply because it's my favourite colour, and I can adjust the hue/saturation/shade from a cooler blue to a warmer red to suit different situations. I chose this photograph of some flowers I took to add a bit of texture behind the headers I use in my online headers.
- Logo - Business Card - Portfolio Header - Facebook Header - Store Header
Good to Great
I worked with the Rotary Club of Wellington to produce this media to help promote their upcoming event 'Good To Great', a forum to open the discussion on how to make the New Zealand capital a better place for it's people. After producing this media I also helped organised the event, including running the Twitter and LinkedIn accounts and preparing content for the blog.
Social Media Banner
Personal ongoing project
I love creating hand-typographic prints. I doodle lyrics, quotes and my thoughts in my notebooks. The types of text I turn into typography depends on my mood, but I always create something that has some kind of meaning or connection to me. I have recently started turning these typographic doodles into digital prints, and have also put them up onto my Etsy for purchase!
C3 Church Wellington, 2017 - present C3 Church Palmerston Noth, 2017 - 2017
I have been asked by my church, C3 Church Wellington to be the Graphic Designer on their Creative Team. This entails designing and creating digital slides to be used in each weekly service, print and digital media to promote upcoming events.
This is an ongoing position, and I will update this page with new work that I create.
Let's Talk About It
Project for Massey University
One in six New Zealand adults have suffered from a mental illness at some point in their lives.
Let's Talk About It begins a conversation around mental health and illness by transforming real, anonymous stories into giant pieces of typographical art. These typographical pieces of art are located in highly populated areas and positioned to confront the general public in order to open up a reflexive conversation.
The website is where the users are able to become familiar with the project, the art works which have been made in the past, have an opportunity to attend an installation, and to submit a story of their own to potentially be made into an art piece. They can later share their experiences with Let’s Talk About It with the world.
My Music Library As a personal project for myself, I decided to delve into my music library to see the trends and to discover just how often I listen to music and who exactly I listen to. There were some surprises (such as 8-10am being the time where I listen to music the most, when I get ready for the day) and some not-so-surprising statistics (such as my top played artists).
My Nail Varnish Collection As a personal project for myself I wanted to create a secondary infographic to my music one, so I decided to see if I can find any kind of patterns within my extensive nail varnish collection. There were a few surprises with this one too (such as my most popular bought brand) and some more obvious statistics (such as the most common colour in the collection).
I love working with data and creating infographics as it's not something I do often and I love the challenge of showing data in a non-typographic way.
Project for Massey University
The brief I worked with was ‘A Life’s Work’ to honour Adrian Frutiger, particularly his typeface, Univers as it is one of the most successful and beautiful typefaces in the world to date.
I aimed in targeting the market of designers who may know the existance of Univers but don’t actually understand how important and sucessful a typoeface it actually is.
The overall theme I used was the explosion of Univers in both the design world and the every day world; through this I used the metaphor of the ‘universe’ to typographically (with diagrams of the galaxy and explosions) and textually (using subtle puns and references to space) show how Univers took over the world, or, ‘universe’.
SHE \ HER
THEO events organised SHE \ HER; a lineup of fantastic female artists of a variety of genres and instruments. I was luckily enough to photograph the event.
My poster is about Adrian Frutiger's typeface Univers and how it took over the universe. The whole poster was done in black and white with the textured background to represent the galaxy, with the circle of text bleeding off the page to reinforce the widespread universe.
‘Univers is proving to be one of the most important and enduring typefaces of the twentieth century. In 40 years Univers has had so many sisters and brothers around the world, in Japan I could hardly recognise my own font.’ — Adrian Frutiger